Lotions, creams, and salvesâ€”oh my! With cannabidiol (CBD) popping up in just about every product you can imagine, the cannabis-infused beauty industry is clearly on the come-up. In fact, analysts predict that the â€śwellnessâ€ť movementâ€”as well as the legalization of Mary Jane across the worldâ€”will help rake in $25 billion globally in the next 10 years, according to Business Insider. Thatâ€™s 15 percent of the $167 billion skincare market.
And what better way to up the ante on oneâ€™s wellness routine than with all-natural CBD? Just ask Dr. Lana Butner, naturopathic doctor and acupuncturist at NYCâ€™s Modrn Sanctuary, who incorporates CBD in her treatments.
â€śCBD is a fantastic addition to acupuncture sessions for both its relaxation and anti-inflammatory, pain-relieving effects,â€ť Butner shares with Vixen. â€śThe calming effects of CBD allows for patients to deeply relax into the treatment and really tap into the parasympathetic nervous system, which is responsible for rest, digestion and muscle repair/regeneration.â€ť
She adds that CBDâ€™s pain-relieving effects are â€śfar-reaching,â€ť from muscular and joint pains to migraines and arthritisâ€”and even IBS and indigestion.
The magic lies in CBDâ€™s ability to impact endocannabinoid receptor activity in our bodies. Without getting too wordy, our bodies come equipped with a system called the endocannabinoid system (ECS), which is the HBIC over our sleep, appetite, pain and immune system response. Also known as cannabidiol, CBD teams up with this system to help reduce inflammation and interact with neurotransmitters. According to Healthline, CBD has also been scientifically shown to impact the brainâ€™s receptors for serotonin, the neurotransmitter responsible for regulating our mood and social behavior.
All that said, itâ€™s important to note that not all CBD products are created equal. Many brands cashing in on the green beauty wave use hemp seed oil, sometimes referred to as cannabis sativa seed oil, in place of CBD… which doesnâ€™t make them any less great! Hemp seed oil is actually high in antioxidants, amino acids, and omega-3 and -6 fatty acidsâ€”all of which are thebomb.com for your skin.
â€śItâ€™s generally viewed as a superfood and is great for adding nutritional value to your diet,â€ť Ashley Lewis, co-founder of Fleur MarchĂ©, told Well and Good last month. â€śIn terms of skin care, itâ€™s known as a powerful moisturizer and skin softener that doesnâ€™t clog pores or contribute to oily skin.â€ť
However, when companies start marketing CBD and hemp oil as one-in-the-same, thatâ€™s when things get a bit tricky.
â€śThe biggest issue is that hemp seed oil and CBD are two totally different compounds that come from different parts of the hemp plant, have different makeups, and different benefits,â€ť Lewis added. â€śMarketing them as the same thing just isnâ€™t accurate and does a disservice to consumers who are expecting certain benefits that they wonâ€™t get from hemp seed oil and who are often paying more for what they think is CBD.â€ť
So if youâ€™re looking to benefit from the perks specifically attributed to CBD, make sure youâ€™re reading labels before buying, and donâ€™t be afraid to ask questions. Hell, ask for a productâ€™s test results, while youâ€™re at it. It never hurts to be sure.
Now that weâ€™ve got that out of the way, are you ready to see what all the hype is about? For this 4/20, we rounded up a few CBD (and hemp!)-infused products to help give your self-care routine a bit of a boost. Looks like your holiday just got that much kushier. Youâ€™re welcome!
Note: Data and regulations surrounding CBD and its use are still in development. That said, please donâ€™t take anything written in this post as medical or legal advice, and definitely double check the laws in your state. Also, please do your body a favor and hit up your doctor before trying any new supplements. Weâ€™re just tryna look out for you. Okay? Okay. Read on.