Call it a troll or a prime marketing opportunity. Either way, a Denver hemp company plans to piggyback on Carlâ€™s Jrâ€™s CBD burger test run Saturday by giving away free samples of its own product outside the chainâ€™s Colorado Boulevard restaurant.
Functional Remedies, self-described as â€śthe only vertically integrated hemp oil companyâ€ť plans to have a team stationed outside the Carlâ€™s Jr location at 4050 Colorado Blvd. from 10 to 11 a.m. Saturday to give away samples of the companyâ€™s whole-plant, lipid-infused hemp oil.
In a news release, the company explained its product is hand-pressed and derived from the most nutrient-dense hemp plants. The result, Functional Remedies claims, is â€śhighly efficacious productsâ€ť that are â€śfar superior to CBD isolate and concentrate products.â€ť
CBD, or cannabidiol, is one of the more than 100 chemical compounds found in the cannabis plant. Advocates say CBD provides relaxing, anti-inflammatory effects. It is the active ingredient in a Food and Drug Administration-approved medicine. There will be 5 milligrams of the stuff in every â€śRocky Mountain High CheeseBurger Delightâ€ť Carlâ€™s Jr sells on Colorado Boulevard Saturday.
â€śPeople are hearing about CBD everywhere, but thereâ€™s still an education process happening,â€ť Functional Remedies Chief Marketing Officer Tony Tomassini said in news release. â€śWe want to give Denverites â€“ and the world â€“ the opportunity to try our products and experience the difference that a true, full-spectrum hemp oil can make in their daily lives.â€ť
Carlâ€™s Jrâ€™s CBD burger is going for $4.20 and is only available to customers ages 18 and up, limit two per customer. The restaurant will open up at 6 a.m. for the test run. Itâ€™s perhaps the most high-profile experiment with CBD-infused food product by a national company to date.
The CBD Carlâ€™s Jr is using is being produced by Bluebird Botanicals of Louisville.Source: https://www.denverpost.com/2019/04/19/denver-hemp-oil-giveaway-carls-jr/