In case you had any doubt about how mainstream and corporate 4/20 has become, you only had to attend the one-day-only inauguration of the Carlâs Jr. CBD burger Saturday, at one of its restaurants in a northern section of Denver.
Alex McConnell, Carl’s Jr. district manager
According to Alex McConnell, the Carlâs Jr. district manager, the restaurant hosting the promotion âhad a full parking lot (and) people waiting in the drive-thruâ just before its 6:00 a.m. opening.
âAs soon as we opened the doors we had about 30 people in line and about ten cars deep (in the drive-thru) so we hit the ground running, thatâs for sure,â he told Leafly.
The store reportedly sold 102 burgers in the first hour of the promotion, and around 274 by 9:00 a.m. It expects to be sold out of its allotted 1,000 CBD burgers, which include locally-sourced, hemp-derived CBD, by about 4:00 p.m.
According to a company press release the Rocky Mountain High: CheeseBurger Delight (CBD, get it?) âfeatures two 100% charbroiled beef patties paired with Carlâs Jr. signature Santa Fe Sauce infused with hemp-based CBD oil, pickled jalapeĂ±os, pepper jack cheese and CrisscutÂź fries to give the burger the extra crunch â all between a premium bun.â
The burger sells for $4.20 each, in honor of the day, two per customer limit.
There was a steady flow of customers by late morning, with many people getting their CBD burgers to go, to consume around lunchtime.
âItâs one day, one location; Iâm here, might as well,â said 32-year-old Sasha, a New York native who now lives in Las Vegas and who was celebrating her birthday by visiting Denver for the 4/20 festivities.
Many of the 4/20 customers were not only enjoying the concept of a CBD burger, but had good reviews of the burger itself.
âI was liking the setup of the burger itself because I like jalapeĂ±os and stuff like that on my burgers,â said 25-year-old Bryan Medina, a California native whoâs lived in Denver for about 10 years. âWhen I saw the setup, I was already sold. When I saw CBD I said, âYou know what, we gotta do it.ââ
The restaurant expected to sell through all of its 1,000 CBD burgers by 4 p.m. today.
Bryan was accompanied by his friend, Raamon Thomas Jr., a former budtender and from Denver. After their stop at Carlâs Jr., the two were heading up to Fort Collins to compete in a video game tournament.
âWe were talking about it a couple of days ago,â Raamon added, âsaying, âHey, a CBD burger!â Iâve always been an advocate of CBD. I know that itâs not like THC, doesnât get you high but still relaxes the body. And I was like, âWe haveâŠto goâŠand try it,ââ he laughed, thumping the table in emphasis.
As for the taste, the two had very comprehensive opinions of the CBD burger.
âIâm liking the jalapeĂ±os,â said Bryan after taking a big bite. âNice big chunks, juicy. Not a bad composition on the burgers. I think they got the sauce right.â
Raamon declared the burger to be âawesome,â and noted the CBD sauce gave it a âvery subtle hint of earth. Overall a decent, solid burger.ââ
Thirty-two-year-old Tracy Lathrop and Ryan Schuiling, 44, both from metro Denver, also ventured up to the north of the city to try out the unique burger.
âIt normalizes CBD and the perception of it,â Schuiling told Leafly, âand maybe destigmatizes it for the public to let them know that itâs not a dangerous chemical, especially in these small dosages. Itâs not going to harm anyoneâand if anything itâs going to help peopleâso if thatâs the case itâs a fun promotion here. I think it could be an interesting menu item, and I think it could be the start of something.â
According to Bloomberg, Carlâs Jr. is still deciding whether to keep its CBD burger as a one-day, 4/20-only promotion or to expand the sandwich to other markets. One of the companyâs executives told the news service that âa lotâ of its franchises say theyâd also like to test out the CBD burger.